Zara, the popular fast fashion label, has unveiled its latest virtual fashion collection called ‘Fairy Magic Idols’ on Zepeto.
The collection features 14 pieces, including apparel and accessories all adorned with flowers and denim.
Zara collaborated with Zepeto to create the collection which will be exclusively available on the app. As part of the launch, Zara has announced a contest where users can dress their avatars in the collection, visit the virtual booth on Zepeto, take a photo, and share it on their feed to win prizes.
The contest, which began recently, will continue until 17th May, with the winners being announced on 24th May. Prizes include 50 ZEMs (virtual goods for purchasing items in Zepeto) for three lucky winners and 20,000 coins for 20 additional winners.
This is Zara’s third virtual collection and showcases its commitment to exploring and engaging with the metaverse in innovative ways.
In March 2023, Zara partnered once again with Zepeto to launch a limited-edition capsule collection known as ‘Lime Glam’.