Come back home

The Alliance for OpenUSD aims to set a standard for MR and VR

Apple, Adobe, Pixar, Autodesk, NVIDIA, and the Joint Development Foundation have joined forces to develop a standard that can be used to underpin mixed- and virtual-reality experiences — a move that also undermine Meta’s efforts in the AR/VR arena.

Opening up the 3D universe

The companies formed the Alliance for OpenUSD (AOUSD) to promote the standardization, development, evolution, and growth of Pixar’s Universal Scene Description technology. They plan to share more information about their plans at both the Academy Software Foundation’s Open Source Days on Aug. 6 and Siggraph on Aug 8.

The idea behind the group is to standardize the creation of 3D creativity with interoperable tools and data. That’s significant, as it means the moats between creative assets in the 3D space will be bridged and experiences made available across multiple channels.

It also means creatives will be able to build 3D projects, products, and services to work across all compatible systems. “Standardizing OpenUSD will accelerate its adoption, creating a foundational technology that will help today’s 2D internet evolve into a 3D web,” wrote NVIDIA in a statement.