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How will VR, XR, and Web3 enrich the tourism industry?
The metaverse could enrich the tourism experience in countless unprecedented, innovative ways—but which use cases have the most potential, and which are still deemed risky? Early adopters have already started experimenting, and several trends have emerged. Virtual elements can be layered onto an established business: Other virtual platforms allow visitors to explore major global landmarks,…
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Peeking into the Metaverse
Extended – augmented and virtual – reality is capturing the imagination of media and investors alike. Use cases abound, and market opportunities proliferate as more and more companies discover applications that might help their operations or serve their customers. In augmented reality (AR), simple overlays on cellphone cameras’ view will provide a wealth of opportunities.…
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Consumer Interest in “Virtual Living” Intensifies
Successful consumer-facing companies are using immersive technologies to build digital environments that are increasingly realistic and create a greater connection to the physical world. According to the Accenture Technology Vision 2022, “Meet Me in the Metaverse: The Continuum of Technology and Experience Reshaping Business,” more than half (55%) of consumers agree that more of their…
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