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Consumer Interest in “Virtual Living” Intensifies

The Orbit World Metaverse

Successful consumer-facing companies are using immersive technologies to build digital environments that are increasingly realistic and create a greater connection to the physical world.

According to the Accenture Technology Vision 2022, “Meet Me in the Metaverse: The Continuum of Technology and Experience Reshaping Business,” more than half (55%) of consumers agree that more of their lives and livelihoods are moving into digital spaces. In response, the vast majority (90%) of retail executives say that they anticipate that leading organizations will push the boundaries of the virtual world to make it more real, increasing the need for persistence and seamless navigation between the digital and physical worlds. Further, 72% of global executives state that the metaverse will have a positive impact on their organizations, with 45% believing it will be breakthrough or transformational.

So what does this mean for us?

Well, with shifts in consumer demands where we know they are spending more and more time online — it is imperative that businesses understand and meet demands of their customers. With this in mind, the Comet token was created to aid customers in creating new memories and engaging with businesses from a variety of different sectors within the Orbit World Metaverse. People are keen to step into the new digital world where they are able to express themselves through avatars and interact with one another in a manner that defies confinements of the physical space. It is necessary that businesses understand this shift and anticipate a future where people can embark on day-to-day tasks, such as learning and going to work as well as attending to leisurely activities.

SOURCE: https://newsroom.accenture.com/news/consumer-interest-in-virtual-living-intensifies-accenture-survey-finds.htm