Come back home

Aéropostale will launch virtual shopping in the Metaverse

The clothing brand Aéropostale has partnered with MetaversePlus to bring the online shopping and gaming experience to the Metaverse.

The first phase, set to launch on March 23, will focus on AeroPax. AeroPax is a collection of one-of-a-kind NFTs, which will build community and give members exclusive perks, including access to limited-edition apparel and VIP promotions. In celebration of the launch, Aéropostale is giving 10 lucky fans a chance to win a Tesla. All AeroPax purchases include a limited-edition hoodie.

Phase two of the rollout will offer fans a sneak peek into AeroWorld. It will allow users the opportunity to claim unique avatar characters, access virtual and IRL experiences including events and games, and the ability to collect in-game points, which can be redeemed for exclusive AeroPax merch and other VIP perks. Details of phases three and four will be revealed soon.

“We’re thrilled to partner with MetaversePlus to build a unique Aéropostale metaverse for the brand’s fans and global community,” said Naushaba Moeen, EVP, Lifestyle at Authentic. “Through this partnership, we aim to make Aéropostale a leading brand in the Web3 space and help shape the future of community and customer engagement in the virtual world.”